Digital Marketing

Introduction | Digital Marketing | Online Marketing | Social Media Platforms

In today’s day and age of Internet Digital Marketing has helped professionals and businesses gain a great scope of opportunities to establish their online presence and expand their reach. The ease with which the digital world transmits data and helps support a business is stunning. Social Media Platforms have not only made it convenient to be used for casual chatting and sharing of images and videos but also have made it easy for business to reach their clients and potential customers.

So what is Digital Marketing?

Digital Marketing also referred as Online Marketing is the advertising channel utilized for the interactive, measurable, targeted marketing of services or products using advanced digital techniques transmitting the information from provider to the buyer or consumer transform them into clients’

A vast area of Digital Marketing is played by Social Media Marketing is the manner of generating website traffic or attracting viewers and customers through social networking websites like YouTube, Pinterest, TikTok, and so on. All social networking websites support the sharing of content, but all do not necessarily provide the same result for the reason:

Nisha Shetty Digital Marketing Consultant, Customer Relations & PR, Vastu Consultant, Personal Blogger, Member of Toastmasters International

  • Facebook & Instagram is highly known to be used by individual at personal level.
  • LinkedIn seems to used by people and companies for professional connections and networking.
  • Twitter is known for tweeting short messages about ones’ views or opinions.

Each Social Media Platform has its own set of audiences who prefer certain kind of information in certain way on those platforms.

Social media flourished and became popular because people round the world wish to communicate and share their special moments, problems, ideas, and suggestions with others. Social Media Platforms helps you to share the content of your choice at your convenience with the targeted audience. This popularity of social media has inspired the business minds around the world with the thought of small online businesses. One can open a store in Amazon, eBay, or other custom platforms like Shopify or Etsy. But the challenge was to find the buyer. There are ways like lead generation on Google, Bing, and other search engines.

Social Media Platforms are an excellent solution to reach the right audience. The essential technique here is to share quality information and engaging posts for a specific audience. This creates brand awareness and brand value.


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